Finding Your Focus A Comunicação Visual by Min Huei Lu

Finding Your Focus A Comunicação Visual by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2021

Finding Your Focus A Comunicação Visual

by Min Huei Lu

Client: Academy of Art University

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #120568

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Colors

The Design

About Finding Your Focus A Comunicação Visual

O designer visa apresentar um conceito visual que demonstre um sistema conceitual e tipográfico. Assim, a composição consiste em um vocabulário específico, medições precisas e especificações centrais que o designer levou em consideração. Além disso, o designer buscou estabelecer uma hierarquia tipográfica clara para estabelecer e mover a ordem na qual o público recebe informações do design.

The Recognition

About the A' Design Award de Prata

Finding Your Focus A Comunicação Visual conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Finding Your Focus A Comunicação Visual seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Finding Your Focus A Comunicação Visual é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shifts in design, society, culture are constant and designers are forced to make tough decisions. Does a graphic designer take on type design? Should a visual artist delve into UX? Do type foundries dedicate more attention to web fonts? To be competitive, designers need to be competent in web, print, mobile, type design, and UX. Using illustration, color, typography, layout, and a variety of circular design elements to convey the idea of Focus.
Dimensions & Packaging: Poster: 13 inch x19 inch
Event tickets: 1.97 inch x 5.63 inch
Tags: Focus, Typographic, Type Poster
Production Technology: Adobe illustration. Adobe Indesign.
Design Challenge: Typography is the most important component of graphic design. The composition of a typeface consists of a specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Typographic hierarchy is the way to establish and move the order in which the audience receives information from the design.
Research: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system. The typographic grid-pattern experiments were created for the 2017 International Design Conference - TYPO Focus.
Inspiration: Created materials for a hypothetical or an existing conference. Designed a visual concept that demonstrates a conceptual and typographical system.
Project Duration: The project started in March 2017 and finished in April 2017 in San Francisco.
Operation Flow: Various deliverables were developed, including a promotional campaign, website, design app, publication, and TYPO design conference.
Image Credits: Image #1: Creator Min Huei Lu
Image #2: Creator Min Huei Lu
Image #3: Creator Min Huei Lu
Image #4: Creator Min Huei Lu
Image #5: Creator Min Huei Lu