Public Health Beyond Borders Programa de Identidade Visual by Yoske Mitsui

Public Health Beyond Borders Programa de Identidade Visual by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2021

Public Health Beyond Borders Programa de Identidade Visual

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award de Ferro Winner in Gráfico Category

8,082

Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Programa de Identidade Visual

Public Health Beyond Borders é um programa de identidade visual criado para um grupo de estudantes e docentes que atende às necessidades de saúde em comunidades parceiras. A marca utiliza cinco cores. O verde e o azul refletem uma visão global, enquanto o vermelho, o amarelo e o preto remetem às origens do capítulo fundador na Universidade de Maryland. Um círculo ao centro representa união e parceria. O logotipo tipográfico está alinhado às tipografias principais da universidade. O logotipo é simples, escalonável e modular, funcionando em uma única cor e em diversos tamanhos, tanto em mídia impressa quanto digital.

The Recognition

About the A' Design Award de Ferro

Public Health Beyond Borders Programa de Identidade Visual conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Public Health Beyond Borders Programa de Identidade Visual seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Public Health Beyond Borders Programa de Identidade Visual merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.