He He Logotipo by Chao Yang, Jianhua Dong and Sy Xiang

He He Logotipo by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

He He Logotipo

by Chao Yang, Jianhua Dong and Sy Xiang

Client: Zhejiang taijiuxian Agricultural Development Co., Ltd

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #121319

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Colors

The Design

About He He Logotipo

He He é um logotipo de marca criado para uma marca artística de produtos agrícolas. O design combina o caractere chinês he com o símbolo ocidental de "e" comercial (&), já que ambas as formas expressam a ideia de fusão. Os dois signos são unidos em um único símbolo tipográfico, reconhecível tanto no contexto oriental quanto no ocidental. A criatividade gráfica é empregada para preencher a marca e seus grafismos auxiliares com elementos culturais e artísticos da China e da Europa. O logotipo não possui tamanho fixo e pode ser aplicado diretamente em embalagens e em peças de divulgação externa.

The Recognition

About the A' Design Award de Bronze

He He Logotipo conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que He He Logotipo seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. He He Logotipo satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Brand image design, logo design, Chinese culture, western culture, integration
Production Technology: The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
Design Challenge: The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
Research: The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.

This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style.
Inspiration: The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
Project Duration: The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
Operation Flow: These visual graphic design can be directly used in packaging and outdoor publicity.
Team Members: Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang
Image Credits: Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong