Xphere Rebranding de Identidade Corporativa by Yibang Design and Xiner Zheng

Xphere Rebranding de Identidade Corporativa by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2021

Xphere Rebranding de Identidade Corporativa

by Yibang Design and Xiner Zheng

Client: Yibang

A' Design Award de Ferro Winner in Gráfico Category

8,880

Verified Award Winner

Verify Award Status for #123091

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Rebranding de Identidade Corporativa

Xphere é um projeto de identidade corporativa criado para a marca Rongxing. O nome Xphere deriva do nome chinês da marca, Rongxing, que significa esfera próspera. A identidade une o significado do nome chinês ao nome em inglês numa só linguagem visual. A marca inspira-se nas formas de uma estrela, e um corte correspondente é aplicado tanto ao logótipo em inglês como ao logótipo em chinês. Cores marcantes e elementos visuais fortes destacam a linha de produtos de alta gama. Os materiais impressos utilizam papel espesso com acabamento mate, e o cartão de visita e o cartão de agradecimento apresentam o logótipo em relevo.

The Recognition

About the A' Design Award de Ferro

Xphere Rebranding de Identidade Corporativa conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Xphere Rebranding de Identidade Corporativa seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Xphere Rebranding de Identidade Corporativa merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang