Firefly Songling Volunteer Identidade de Marca by Jiayi Lu and Li Peng

Firefly Songling Volunteer Identidade de Marca by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

Firefly Songling Volunteer Identidade de Marca

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

A' Design Award de Bronze Winner in Gráfico Category

10,707

Verified Award Winner

Verify Award Status for #123132

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Firefly Songling Volunteer Identidade de Marca

Firefly Songling Volunteer é uma identidade de marca criada para uma organização de serviço voluntário do subdistrito de Songling, em Wujiang, Suzhou, China. O logotipo baseia-se na imagem de um vaga-lume de asas abertas, uma referência ao ambiente ecológico local e aos voluntários que oferecem luz por meio de um esforço silencioso. A forma simples e moderna busca atrair o público mais jovem. A identidade é aplicada por meio de impressão profissional, bordado e estampagem a quente. O projeto confere à equipe de voluntários uma imagem distinta em um campo no qual muitos grupos utilizam símbolos semelhantes.

The Recognition

About the A' Design Award de Bronze

Firefly Songling Volunteer Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Firefly Songling Volunteer Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Firefly Songling Volunteer Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu