Flatter Your Body Coleção de Moda Feminina by Yunji Lee

Flatter Your Body Coleção de Moda Feminina by Yunji Lee is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Design de Moda, Vestuário e Indumentária Competition Category.

PrataModa· 2021

Flatter Your Body Coleção de Moda Feminina

by Yunji Lee

Client: Yunji Lee

A' Design Award de Prata Winner in Moda Category

53,996
Verified Award Winner
Verify Award Status for #123420

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flatter Your Body Coleção de Moda Feminina

Flatter Your Body é uma coleção feminina composta por seis looks criados para se adequarem a diferentes tipos de corpo. A coleção reinterpreta o espartilho, uma peça historicamente desconfortável de usar. Cada look apresenta uma silhueta ligeiramente solta, com tiras de amarração posicionadas ao redor do busto, da cintura e dos quadris. Apertar ou afrouxar as tiras em áreas selecionadas permite que quem veste ajuste o caimento da peça. Estampas de listras e pregas criam uma ilusão de ótica que reforça o efeito valorizador da silhueta. Lã leve, algodão e crepe de lã são utilizados para a estação de primavera e verão.

The Recognition

About the A' Design Award de Prata

Flatter Your Body Coleção de Moda Feminina conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Flatter Your Body Coleção de Moda Feminina seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Flatter Your Body Coleção de Moda Feminina é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020