Bronze Gráfico · 2021
Dodoshine Identidade de Marca
- A' Design Award de Bronze 2021 in Gráfico
- CLIENT: Dodoshine
- Estimated Number of Design Views: 14,698
- Verification code E9BDE4BAA3 · Verify this award
Colors
About Dodoshine Identidade de Marca
Dodoshine é uma identidade de marca criada para uma marca de eletrodomésticos que utiliza tecnologia de esterilização por raios ultravioleta. O nome faz referência ao hábito chinês de colocar objetos sob a luz do sol para eliminar bactérias, prática associada tanto a um estilo de vida saudável quanto à tecnologia ultravioleta. O logotipo baseia-se numa tipografia sem serifa de traço robusto, com detalhes serifados acrescentados, do tipo frequentemente utilizado por marcas de moda. A combinação confere à marca uma imagem solar e ligeiramente fashion. O logotipo pode ser impresso em produtos e em material de marketing num tamanho mínimo de 34 por 10 milímetros.
About the A' Design Award de Bronze
Dodoshine Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Dodoshine Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Dodoshine Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Press Kit
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
