Kong-Ke Museum Identidade Visual by Googoods

Kong-Ke Museum Identidade Visual by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2021

Kong-Ke Museum Identidade Visual

by Googoods

Client: Googoods

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #123804

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kong-Ke Museum Identidade Visual

O Kong-Ke Museum é uma identidade visual para um espaço expositivo em Taichung, Taiwan, que também funciona como estação de descanso para operários da construção civil. O logótipo compõe caracteres com traços curtos, deixando-os inacabados. A forma inacabada remete para a sensação transitória de um estaleiro de obras. O sistema de sinalização recorre a materiais encontrados no local, como cofragens, restos de madeira, discos de serra circular e tubos de água em plástico. Baldes de tinta cheios de cimento, tubos de água, chapas onduladas de policarbonato e luvas assinalam posições dentro do espaço. Os cartazes são impressos em serigrafia sobre embalagens de sacos de cimento.

The Recognition

About the A' Design Award de Ferro

Kong-Ke Museum Identidade Visual conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Kong-Ke Museum Identidade Visual seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Kong-Ke Museum Identidade Visual merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using existing materials is a great feature of the workers. The guidance system uses material elements that are often found at the construction site: formwork, excess scrap wood, circular saw blades, and plastic water pipes... to form a layout plan. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves: this matching element commonly found in various construction sites constitutes a device that guides the position in the space. The poster uses cement bag packaging for screen printing as a visual expression.
Dimensions & Packaging: Various dimensions according to the necessities on-site.
Tags: Design, googoods, Graphic, Branding
Production Technology: Formwork, Excess Scrap Wood, Circular Saw Blades,
Paint Buckets, Cement, Water Pipes, Polycarbonate Wave Board, Gloves, Cement Bag Packaging
Design Challenge: In-depth understanding of the work culture. And using existing materials of the workers.
Research: The Research objective was to learn and understand the brand's spirit and essence.
Inspiration: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest in Taichung. The logo of Kong-Ke Museum expresses the unfinished form of characters with short strokes. The concept comes from the feeling that the construction site gives people a sense of incompleteness and transition. Through communication with the public and their participation, the whole picture of the museum will be completed.
Project Duration: The project started in June 2019 and was completed in November 2019 in Taichung, Taiwan.
Operation Flow: Kong-Ke Museum is a new-style exhibition venue combined with a work station for workers to rest.
Team Members: Art Director : Chihong Chuang
Graphic Design : Weichi Pai
Project Manager : Iju Lin
Image Credits: googoods