ZhuoQing Embalagem de Chá by Tiger Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Embalagem Competition Category.
OuroEmbalagem· 2021
ZhuoQing Embalagem de Chá
by Tiger Pan
Client: Tasly Holding Group
A' Design Award de Ouro Winner in Embalagem Category
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- Verified Award Winner
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The Design
About ZhuoQing Embalagem de Chá
ZhuoQing é um projeto de embalagem para um pó de essência instantânea de chá Pu-erh. O pó é extraído por meio de um longo processo e dissolve-se completamente na água, sem deixar resíduos. A caixa externa é feita de folha de flandres, a caixa interna de papel, e as porções individuais são embrulhadas em folha de alumínio. A caixa extraível e esguia pode ser aberta e segurada com uma só mão, e a estrutura que permite fechar novamente mantém a embalagem fácil de transportar e utilizar. Os grafismos baseiam-se em padrões de bordado folclórico de Yunnan e retratam cenas do plantio e da colheita do chá.
The Recognition
About the A' Design Award de Ouro
ZhuoQing Embalagem de Chá conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que ZhuoQing Embalagem de Chá seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. ZhuoQing Embalagem de Chá cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ZhuoQing's Pu'er essence powder is extracted through tedious processes, resulting in complete dissolution in water with no residue. It helps lower blood sugar. We are inspired by the decorative style of the folk embroidery patterns in Yunnan, and replicated the tea planting and picking scene. With the selected tinplate material for the outer box, and the small carton's slim structure, it is designed with a unique reopenable structure, convenient to carry and use.
- Dimensions & Packaging
- Size:395(L)*242(W)*40(H) mm
- Tags
- Pu'er Tea, Tea Essence, Lower Blood Sugar, Chinese Tea
- Production Technology
- The outer box: SPTE
Inner box: Paper
Small pack: Aluminium Foil - Design Challenge
- More than thousands of years, Pu'er has always been brewed using raw leaves. It has a sense of ritual and rather high maintenance. By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Research
- There are more than 4,500 years of history of tea tasting in China, and Pu'er's drinking history takes up a thousand years. ZhuoQing extracts the effective substances in Pu'er and retains the Pu'er flavor and quick dissolution, effectively increasing opportunities to drink Pu'er. The tea polysaccharides in Pu'er are refined to help lower blood sugar more effectively.
- Inspiration
- The pull-out carton of the Zhuoqing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.
- Project Duration
- The project started in September 2020 in Tianjin and finished in October 2020 in Shenzhen, and was launched to market in Beijing in November 2020.
- Operation Flow
- By extracting Pu'er through technology, ZhuoQing presents Pu'er like instant coffee powder, which can be brewed anytime and anywhere, increasing more opportunities to drink Pu'er, and providing tea lovers a convenient drinking experience under different situations.
- Patents
- Copyrights belong to Tasly Holding Group, 2020.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator: Ping Yi
Project Manager: Krystal You - Image Credits
- Image #1: Tiger Pan / Qian Chi / Juanjuan Wu
Image #2: Tiger Pan / Qian Chi / Juanjuan Wu
Image #3: Tiger Pan / Qian Chi / Juanjuan Wu
Image #4: Tiger Pan / Qian Chi / Juanjuan Wu
Image #5: Tiger Pan / Qian Chi / Juanjuan Wu
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