Sienna Monroe Embalagem de Cosméticos por Ricci Williams

O design Sienna Monroe Embalagem de Cosméticos por Ricci Williams é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2021

Sienna Monroe Embalagem de Cosméticos

por Ricci Williams

Cliente: Summerhouse Collective

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Cores

O Design

Sobre Sienna Monroe Embalagem de Cosméticos

Sienna Monroe é a identidade de marca e a embalagem de uma linha de cosméticos de origem vegetal e livre de crueldade animal. A caixa de presente serve também como caixa de envio para os pedidos online, o que reduz o desperdício. A caixa é feita de cartão reciclado, não revestido e compostável, impresso com tintas vegetais. Os frascos são de vidro, um material que pode ser reciclado repetidamente, e os rótulos utilizam papel de resíduos pós-consumo. Um padrão natural impresso suaviza a tipografia marcante. A embalagem foi concebida para ser guardada e reutilizada depois de o produto terminar.

O Reconhecimento

Sobre o A' Design Award de Bronze

Sienna Monroe Embalagem de Cosméticos conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Sienna Monroe Embalagem de Cosméticos seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Sienna Monroe Embalagem de Cosméticos satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensões e Embalagem: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Etiquetas: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tecnologia de Produção: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Desafio de Design: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Pesquisa: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiração: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Duração do Projeto: The project was completed in Los Angeles during the summer of 2020.
Fluxo de Operação: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.