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Clatoz Série de Ilustrações by Yoonje Yang

Clatoz Série de Ilustrações by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.


FerroGráfico· 2021

Clatoz Série de Ilustrações

by Yoonje Yang

Client: Clatoz

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Clatoz Série de Ilustrações

Clatoz é uma série de ilustrações que expressa as emoções de muitas pessoas diferentes por meio de padrões e cores. As obras são realizadas em técnica mista em dois formatos, 24 por 17 centímetros e 29,7 por 21 centímetros. A cor carrega um significado emocional, como a paixão no vermelho e a serenidade no azul. Os tons escuros sugerem o mundo interior oculto de uma pessoa que não fala. Os padrões sobrepostos revelam como as emoções se tornam mais complexas. As ilustrações são exibidas em galerias, onde cada desenho pode se transformar em uma ferramenta de conversa.

The Recognition

About the A' Design Award de Ferro

Clatoz Série de Ilustrações conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Clatoz Série de Ilustrações seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Clatoz Série de Ilustrações merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging
24x17cm / 29.7x21 cm
Tags
illust, illustration, art, penart, pattern
Production Technology
Mixed media
Design Challenge
Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research
Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration
At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration
Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow
It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits
Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016

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