Honey Crystal Rótulo para Embalagem de Mel by Kristina Pacesaite

Honey Crystal Rótulo para Embalagem de Mel by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2026

Honey Crystal Rótulo para Embalagem de Mel

by Kristina Pacesaite

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

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Colors

The Design

About Honey Crystal Rótulo para Embalagem de Mel

Honey Crystal é um conjunto de rótulos de embalagem criado para os produtos de mel de um apiário familiar fundado em 1957. Os rótulos evitam o uso comum de imagens de abelhas e colmeias e, em vez disso, destacam a estrutura cristalina do mel, juntamente com paisagens, plantas e flores locais. Três rótulos distintos identificam o mel cru colhido na primavera, no verão e no outono. Os rótulos são autoadesivos e brilhantes, impressos em cores CMYK e Pantone, em tamanhos adequados a potes de 720, 410 e 250 mililitros. Rótulos transparentes são utilizados para as embalagens de pólen.

The Recognition

About the A' Design Award de Ferro

Honey Crystal Rótulo para Embalagem de Mel conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Honey Crystal Rótulo para Embalagem de Mel seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Honey Crystal Rótulo para Embalagem de Mel merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags: honey, honey label, raw honey, honey packaging
Production Technology: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members: Kristina Pacesaite
Image Credits: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite