Kairi Murakami Redesign de Identidade de Marca by Daisuke Kobayashi

Kairi Murakami Redesign de Identidade de Marca by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2021

Kairi Murakami Redesign de Identidade de Marca

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Redesign de Identidade de Marca

Kairi Murakami é um redesign de identidade de marca criado para um hotel na Ilha de Iki, em Nagasaki, no Japão. O símbolo baseia-se no kanji Ichi, cuja forma é uma única linha horizontal e que aparece no nome do hotel. A linha também remete à vista sobre a Baía de Yunomoto, a primeira paisagem que os hóspedes veem ao chegar. O logotipo é composto por linhas retas e círculos, expressando uma paisagem marcante e memorável. As cores utilizam gradações que evocam o pôr do sol ao entardecer. A identidade foi aplicada em sinalização do saguão, cartões de visita e papel timbrado, apresentando o hotel como um segundo lar.

The Recognition

About the A' Design Award de Bronze

Kairi Murakami Redesign de Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Kairi Murakami Redesign de Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Kairi Murakami Redesign de Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi