Zaku Inc. A Identidade Corporativa por Nobuya Hayasaka

O design Zaku Inc. A Identidade Corporativa por Nobuya Hayasaka é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2022

Zaku Inc. A Identidade Corporativa

por Nobuya Hayasaka

Cliente: Arica Design Inc

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #127734

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Cores

O Design

Sobre Zaku Inc. A Identidade Corporativa

Este símbolo tem dois significados. É o nome da empresa e o slogan da empresa. Consiste em tipografia de caracteres kanji japoneses, onde se lê zaku no nome da empresa. O kanji também contém o significado de criar. A silhueta da mão de Good é formada a partir deste personagem, que significa criar. Desta forma, o slogan da empresa, Criando o Bem, é expresso em uma única marca. A marca do símbolo expressa o compromisso da empresa em criar o Bem no mundo através de medidas criativas.

O Reconhecimento

Sobre o A' Design Award de Prata

Zaku Inc. A Identidade Corporativa conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Zaku Inc. A Identidade Corporativa seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Zaku Inc. A Identidade Corporativa é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensões e Embalagem: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Etiquetas: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tecnologia de Produção: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Desafio de Design: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Pesquisa: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiração: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Duração do Projeto: It opened in Japan in March 2021.
Fluxo de Operação: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Membros da Equipa: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki