United Cinemas Terrace Mall Matsudo Complexo de Cinema by Kunihisa Akiyama

United Cinemas Terrace Mall Matsudo Complexo de Cinema by Kunihisa Akiyama is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2022

United Cinemas Terrace Mall Matsudo Complexo de Cinema

by Kunihisa Akiyama

Client: United Cinemas Co.,Ltd.

A' Design Award de Bronze Winner in Interior Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About United Cinemas Terrace Mall Matsudo Complexo de Cinema

Este cinema possui 3 tipos de salas com formatos especiais de projeção, Imax, 4DX e ScreenX, e 8 salas de cinema convencionais. O Imax é uma das maiores telas do Japão. Há dois conceitos de interior que contrastam. Um deles apresenta muitas luzes LED lineares azuis simbólicas suspensas do teto ao longo da escada rolante. O outro apresenta gráficos monocromáticos de diálogos de filmes. Estes dois criam um contraste entre 2D e 3D, e colorido e monocromático. Além disso, este método é tradicional, mas os materiais são novos, de modo que qualquer faixa etária pode apreciá-los. Os visitantes também podem tirar fotos neste lugar fotogênico.

The Recognition

About the A' Design Award de Bronze

United Cinemas Terrace Mall Matsudo Complexo de Cinema conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que United Cinemas Terrace Mall Matsudo Complexo de Cinema seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. United Cinemas Terrace Mall Matsudo Complexo de Cinema satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This movie theater has 3 types of special movie format theaters, Imax, 4DX, and ScreenX, and 8 ordinary movie theaters. The Imax is one of the largest screen size in Japan.
Dimensions & Packaging: 12screens, 6,293sqm, total capacity 1975 seats. One Imax theater, one 4dx theater, one ScreenX theater and 8 regular theater. Two back stage dressing room, projection room and back room for staffs. Imax technology from Canada.4dx and ScreenX technology from Korea, Construction company is SHIMIZU Corporation, a major general contractor in Japan.
Tags: Cinema, Cinema complex, Movie theater, Photo spot, Graphic art, Word art, LED line lighting, Imax, 4dx, ScreenX
Production Technology: Imax laser system, 4DX system, ScreenX system, Full Automation projection system, Digital signage system, BEMS Gem2, Theater management system
Design Challenge: Because of Tokyo Olympic, construction cost had got very high and we had to make cinema complex unique with very much lower cost. There have two idea.

One is at the escalator. We installed many symbolistic blue liner LED lights hanged from ceiling along with the escalator that guests have to use and that makes guests feel futuristic and exited. Blue is also used in lobby as characteristic color.

The other is graphics. The LED lights make 3D and symbolistic color. On the theatre floor, at the contrast, has impressive 2D graphics around and they are made by dialogue of movies with mono-tone.
Research: The building has shopping tenants from basement floor to 3th floor, the Cinema is 3rd floor. The cinema is one of the anchor and symbol of this huge commercial complex. Because of the SNS, especially Instagram is in a trend among young people, this cinema takes some photo spot for it.
Inspiration: The United Cinemas Terrace Mall Matsudo is in the shopping mall Terrace Mall in Matsudo city, Chiba prefecture in Japan. There used to a fruit and vegetable market and many people visited here. The mall is concepted as the mall along the people lives here with fulfilling and brighter days. We interpreted that this shopping mall become the central institution and various people comes here as young people, family and aged people. Then what the cinema complex being such place should be is offer the various kind of entertainment that accepted by every kind of person.
Project Duration: This project started in 2016 and opening in 2019, located in Matsudo-city Chiba Japan, locates next to Tokyo. This movie theater opened with one of the largest shopping mall in the city which area used to a market.
Operation Flow: It has been six years the Matsudo city does not have movie theatres so that we have proposed the large, most advanced, and best facilities. We installed three latest movie formats so that many customers can enjoy movies with various way.
Team Members: Chief Interior Designer: Shuwa Tei
Interior Designer: Kei Sagara
Chief Graphic Designer: Naoyuki Suzuki
Image Credits: Main Image,#1,#2,#3,#4:Photographer / Toshiyuki Yano,