Tralock Embalagem para Cadeado by Bakhtiyar Baimurzayev

Tralock Embalagem para Cadeado by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Tralock Embalagem para Cadeado

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

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Colors

The Design

About Tralock Embalagem para Cadeado

Tralock é uma embalagem concebida para um cadeado de mala de viagem. A caixa tem o formato de uma pequena mala, o que liga diretamente a embalagem à finalidade do produto. O nome combina as palavras travelling (viajar) e lock (cadeado), e a letra o do logótipo tem o formato de um buraco de fechadura. A estrutura tem duas camadas. Um núcleo em blister mantém o cadeado e as chaves no lugar, e uma camada de cartão apresenta o design impresso. Um recorte (diecut) permite ao comprador ver o produto no interior. As cores vivas refletem o tema das viagens e ajudam a embalagem a destacar-se.

The Recognition

About the A' Design Award de Bronze

Tralock Embalagem para Cadeado conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Tralock Embalagem para Cadeado seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Tralock Embalagem para Cadeado satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev