Hanzi and Alphabet Design De Tipos by Rui Ma

Hanzi and Alphabet Design De Tipos by Rui Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2022

Hanzi and Alphabet Design De Tipos

by Rui Ma

Client: Rui Ma

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #130056

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Colors

The Design

About Hanzi and Alphabet Design De Tipos

Este é um conjunto de design de tipos que representa a combinação de duas culturas diferentes Hanzi e Alphabet. O design de tipo combina traços de caracteres Hanzi e letras em inglês. Cada letra foi projetada com formas personalizadas de uma ou mais partes dos traços de Hanzi. O design foi criado usando linguagens visuais contemporâneas com cores vivas.

The Recognition

About the A' Design Award de Ferro

Hanzi and Alphabet Design De Tipos conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Hanzi and Alphabet Design De Tipos seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Hanzi and Alphabet Design De Tipos merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
Dimensions & Packaging: Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
Tags: Type Design, Typography, Visual Communication, Graphic Design, Language
Production Technology: The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
Design Challenge: The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
Research: The research was based on information about Hanzi character strokes and English alphabet from books and online.
Inspiration: The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
Project Duration: 2021 Los Angeles
Operation Flow: The type would be primarily used for communication design.