K-Chic Identidade de Marca by Zi Huai Shen

K-Chic Identidade de Marca by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2022

K-Chic Identidade de Marca

by Zi Huai Shen

Client: Central Kitchen

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #130694

View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Identidade de Marca

K-Chic é uma identidade de marca para um negócio de frango frito ao estilo coreano que atende ao mercado de entrega de refeições. A marca combina a letra K com a pegada de uma galinha para sugerir a ideia de uma expedição. O lettering baseia-se no estilo dos anúncios retrô coreanos e evoca um slogan gritado. Os grafismos de apoio recorrem a bandeiras de batalha, mapas antigos e galinhas guerreiras para expressar o tema de uma jornada de guerreiros coreanos. Cores intensas assinalam os diferentes sabores nas etiquetas e nas embalagens. O visual principal insere o frango frito dentro de um mapa, despertando o apetite.

The Recognition

About the A' Design Award de Ferro

K-Chic Identidade de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que K-Chic Identidade de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, K-Chic Identidade de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020