Enjoy Happy Food Design De Serviço por Ting-Han Chen

O design Enjoy Happy Food Design De Serviço por Ting-Han Chen é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Prata na Categoria de Competição Design Meta, Estratégico e de Serviços.

PrataServiço· 2022

Enjoy Happy Food Design De Serviço

por Ting-Han Chen

Cliente: Play Design Lab

Vencedor do A' Design Award de Prata na Categoria Serviço

1,205,029

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #131529

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Enjoy Happy Food Design De Serviço

Este projeto de design mostra como transformar um vendedor de peixe tradicional numa marca moderna de comércio eletrónico social como resposta à epidemia e como colmatar a lacuna entre as compras tradicionais no mercado de peixe e o estilo de vida das compras online. A marca está enraizada no profissionalismo pesqueiro de 40 anos do fornecedor, na maneira tradicional do mercado de interações sociais com os clientes e recebe pedidos de personalização dos clientes via Line (um aplicativo social mais usado em Taiwan) para entregar os produtos mais frescos e diários. pesquei peixes do mar e recomendei receitas culinárias.

O Reconhecimento

Sobre o A' Design Award de Prata

Enjoy Happy Food Design De Serviço conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Enjoy Happy Food Design De Serviço seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Enjoy Happy Food Design De Serviço é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In this project, a traditional fish vendor is transformed into a modern social e-commerce brand–Enjoy Happy Food, as a demonstration in response to the above-mentioned issues. The brand roots in the vendor’s 40-year traditional fisheries professionalism, traditional market’s way of high customer engagement, and takes customization orders from customers via LINE (a most used social app with coverage over 95 percent of Taiwan's population) to deliver daily caught fresh sea fish with recommended cooking recipes.
Dimensões e Embalagem: Service workflow redesign; Brand visual identity: logo, business card, apron, van, posters, brochure, web app, gift box, etc.; Vacuum Package Design (total 6 types: from 265 mm x 170 mm to 442 mm x 320 mm), Aluminum Foll Pocket, 310 mm x 345 mm, Isothermic Bag #1, 290 mm x 290 mm x 220 mm, Isothermic Bag #2, 300 mm x 300 mm, Cardboard Box, 345 mm x 285 mm x 225 mm, Sticker System (incl. Quality Assurance Series, Greeting Series, and Product Labeling Series). Website Design and digital marketing design, and LINE ChatBot UI/UX design.
Etiquetas: fish vendor, fish market, fisheries, service design, rebranding, brand design, brand identity, service redesign
Tecnologia de Produção: field experiences, interviews, requirement analysis, co-ideation workshop, experience journey mapping
Desafio de Design: To change people’s behaviors takes time. Thus, the design is kept as simple as possible. Based on the revision of the service workflow for relevant stakeholders within the vendor’s supply chain, new tools (e.g., the sticker system for instant packaging) are introduced. This project also makes use of the social app (i.e. LINE) that had already created a social shopping culture in Taiwanese everyday living, to turn traditional fish vendor’s customers to online shoppers, and attract new online customers who didn’t shop at the traditional fish market to connect with the traditional fish vendor.
Pesquisa: Unlike most chain or online markets that sell stocked frozen fish, many Taiwanese people favor traditional fish market for their freshest daily caught fish, professional knowledge in fish, and the close interaction between vendors and customers. After the outbreak of COVID-19, people stop visiting traditional fish market and more and more people shop online for fresh food. Under such circumstances, how can traditional fish vendors still bring freshest, daily caught fish to existing customers, and transform into a social e-commerce brand and reach new customers?
Inspiração: Though Taiwan is an island surrounded by sea, many Taiwanese people lack understanding and knowledge about the edible sea fish living around them. Fish knowledge remains among fish vendors. As food traceability and safety are getting more awareness among Taiwanese people, how to bridge traditional fish vendor's professionalism with modern Taiwanese lifestyle based on the shared appeal for fresh and healthy food? As the epidemic has severely affected traditional fish market, is it possible to turn such a crisis into an opportunity for digital transformation for traditional fish vendors?
Duração do Projeto: The project started on Jan 2021 in Tamshui township, New Taipei City, and is keeping on revising service designs according to feedback from customers’ experiences.
Fluxo de Operação: The brand owner goes to the fishing port in person before the crack of dawn to handpick the freshest fish. Then, the fish are processed according to customers’ upfront needs and delivered to customers’ homes at designated times to ensure that customers can enjoy the freshest, freshly caught sea fish. The owner maintains high customer engagement on social platform (i.e., LINE) by sharing fishery news, fish knowledge, cooking recipes, and environmental protection issues with customers.
Membros da Equipa: Design: Ting-Han Chen