Memory of Jiangnan Cartaz by Yi Wu and Yanghua Yao

Memory of Jiangnan Cartaz by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2022

Memory of Jiangnan Cartaz

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

A' Design Award de Ferro Winner in Gráfico Category

10,850

Verified Award Winner

Verify Award Status for #132760

View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Cartaz

Memória de Jiangnan é um cartaz baseado num poema tradicional chinês. O design inspira-se nas características das inscrições em ossos oraculares e da escrita em selo, simplificadas em formas gráficas nítidas. Os elementos tradicionais são transformados graficamente, desconstruídos e recriados, com experiências tridimensionais aplicadas às formas das letras. O cartaz é produzido por impressão digital e mede 70 por 100 centímetros. A intenção é apresentar o encanto da cultura de Jiangnan, dos caracteres chineses e da poesia antiga a um público internacional.

The Recognition

About the A' Design Award de Ferro

Memory of Jiangnan Cartaz conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Memory of Jiangnan Cartaz seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Memory of Jiangnan Cartaz merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO