Dahan Guanfang Embalagem de Bebida Destilada by Lijuan Zhang

Dahan Guanfang Embalagem de Bebida Destilada by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2022

Dahan Guanfang Embalagem de Bebida Destilada

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #133746

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dahan Guanfang Embalagem de Bebida Destilada

Dahan Guanfang é um projeto de embalagem para bebida destilada inspirado na Dinastia Han da China. A tampa da garrafa tem o formato de um selo imperial de jade, símbolo tradicional de poder e status. A frente da caixa é sóbria, e a embalagem abre-se pelo meio para revelar uma cena minuciosamente detalhada. As ilustrações retratam as quatro bestas guardiãs chinesas — Qinglong, Tigre Branco, Suzaku e Xuanwu — juntamente com episódios célebres da Dinastia Han. A garrafa é de cerâmica com acabamento dourado, a tampa é de plástico dourado e a caixa é decorada com hot stamping. A caixa interna protege a garrafa.

The Recognition

About the A' Design Award de Bronze

Dahan Guanfang Embalagem de Bebida Destilada conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Dahan Guanfang Embalagem de Bebida Destilada seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Dahan Guanfang Embalagem de Bebida Destilada satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging: Packing box size: 165mm X 120mm X H300mm
Tags: Atmosphere Emperor Heavy
Production Technology: The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge: How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research: The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration: The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration: The project was launched in June 2020 and completed in November 2020
Operation Flow: The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members: Lijuan Zhang