SP Saffron Grotesk Espécime De Tipo by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
PrataGráfico· 2022
SP Saffron Grotesk Espécime De Tipo
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
- Verify Award Status for #135663
The Design
About SP Saffron Grotesk Espécime De Tipo
Saffron é uma elegante fonte sem serifa neo-grotesca contemporânea com fortes contrastes geométricos estilísticos, com base na estética e nos padrões tipográficos do modernismo suíço. A distinta postura aberta foi projetada para dar a consistência visual certa para branding e comunicações. Este tipo de letra autêntico e original representa uma mudança estética contemporânea. O espécime é dividido em seções, com pôsteres de fichário dentro da embalagem.
The Recognition
About the A' Design Award de Prata
SP Saffron Grotesk Espécime De Tipo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que SP Saffron Grotesk Espécime De Tipo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. SP Saffron Grotesk Espécime De Tipo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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