Type Specimen Alskar Tipo De Letra by Paul Robb and Moira Bartoloni

Type Specimen Alskar Tipo De Letra by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2022

Type Specimen Alskar Tipo De Letra

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award de Prata Winner in Gráfico Category

43,000
Verified Award Winner
Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Tipo De Letra

Alskar sans é uma elegante fonte sem serifa larga contemporânea com fortes contrastes geométricos estilísticos autênticos, com base na estética e representando a mudança estética contemporânea. O espécime de tipo foi impresso como um jornal A2 (dobrado e enviado como A4) e apresenta o tipo de letra com um toque moderno e experiência.

The Recognition

About the A' Design Award de Prata

Type Specimen Alskar Tipo De Letra conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Type Specimen Alskar Tipo De Letra seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Type Specimen Alskar Tipo De Letra é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb