Can You See the Music Identidade Dinâmica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.
PrataGráfico· 2022
Can You See the Music Identidade Dinâmica
Client: Franz Liszt Chamber Orchestra
A' Design Award de Prata Winner in Gráfico Category
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- Verified Award Winner
- Verify Award Status for #137173
The Design
About Can You See the Music Identidade Dinâmica
A obra criada para a Orquestra de Câmara Franz Liszt é uma identidade de marca dinâmica orientada para a música, com o objetivo de reavivar a aparência visual da orquestra. Seus criadores inventaram uma linguagem musical alternativa, pela qual qualquer melodia pode ser visualizada dentro do conjunto de diretrizes definidas. A identidade permite que cada integrante da orquestra construa seu próprio logotipo personalizado, relacionado à sua peça preferida do repertório. Além disso, devido a uma aplicação de design de logótipo desenvolvida à medida, até o público poderia tornar-se uma parte activa do processo de renovação da identidade.
The Recognition
About the A' Design Award de Prata
Can You See the Music Identidade Dinâmica conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Can You See the Music Identidade Dinâmica seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Can You See the Music Identidade Dinâmica é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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