Coach the Coaches Guia de Futebol by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design de Média Impressa e Publicada Competition Category.
BronzeImpressão· 2022
Coach the Coaches Guia de Futebol
by Natasha Mozz
Client: Adidas
A' Design Award de Bronze Winner in Impressão Category
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- Verified Award Winner
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The Design
About Coach the Coaches Guia de Futebol
Coach the Coaches é um guia para um programa de treinamento de futebol desenvolvido para jogadores de 10 a 14 anos. O guia foi elaborado para treinadores de futebol, de modo que o programa possa ser aplicado no trabalho cotidiano. Materiais de origem com grande volume de texto foram transformados em instruções claras, construídas principalmente a partir de infográficos. Uma paleta de cores marcante facilita a navegação entre as seções, e o comprimento da faixa na lateral de cada página indica a subcategoria. A malha do campo de futebol e as instruções técnicas formam a base do estilo visual.
The Recognition
About the A' Design Award de Bronze
Coach the Coaches Guia de Futebol conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Coach the Coaches Guia de Futebol seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Coach the Coaches Guia de Futebol satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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