New Year Gift Embalagem de Caixa de Presente por Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

O design New Year Gift Embalagem de Caixa de Presente por Tian Wu, Yuting Cai, Meng Xu and Lili Zhai é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2022

New Year Gift Embalagem de Caixa de Presente

por Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Cliente: Baidu Online Network Technology (Beijing) Co., Ltd

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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O Design

Sobre New Year Gift Embalagem de Caixa de Presente

New Year Gift é uma caixa de presente criada para os utilizadores de uma aplicação chinesa de método de introdução de texto. O recipiente exterior é um cesto feito com o artesanato tradicional de tecelagem de tiras finas de bambu, pelo que o cesto pode ser guardado e reutilizado após a abertura. A cinta pode ser dobrada de modo a formar um gorro de tigre para crianças, reduzindo o desperdício de embalagem. No interior da caixa encontram-se um calendário e pratos com pinturas tradicionais de Ano Novo. A capa do calendário é produzida com a técnica de xilogravura de Fengxiang. O conjunto convida as famílias a experimentar estes ofícios em casa.

O Reconhecimento

Sobre o A' Design Award de Ferro

New Year Gift Embalagem de Caixa de Presente conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que New Year Gift Embalagem de Caixa de Presente seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, New Year Gift Embalagem de Caixa de Presente merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture.
The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving.
Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
Dimensões e Embalagem: Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
Inter package: size 1: 22.5cm x 14cm x 5cm, specification: 120g special straw paper, printing process: four-color laser printing, size 2: 22.5cm x 14cm x 1cm, specification: 120g special straw paper, printing process: four-color laser printing.
Calendar: engraved, specification: 1.5cm pine board, size: 18cm x 11cm x 1.5cm; calendar frame, material: beech, size: 12cm x 8cm x 4cm; inside page, specification: 200g special paper, size: 18cm x 11cm, overall process: engraving, ancient-style rubbing, laser scanning, single-color printing.
Couplet: specification: 120g paper with rough texture (a special paper), size: 22cm x 13.5cm, process: Chinese elaborate-style Fengxiang New Year painting, laser scanning, four-color laser printing;
Toolkit: Mushroom Cloud, material: wood, size: 12cm x 5cm x 5cm; plate, material: porcelain, size: 10cm x 10cm x 2.5cm; brush, size: 15cm x 4cm x 2cm; ink pen with brush tip; ink
User’s Guide: material: parchment paper, size: 22.5cm x 14cm, printing process: four-color printing.
Etiquetas: Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
Tecnologia de Produção: Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
Desafio de Design: Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
Pesquisa: Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
Inspiração: Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
Duração do Projeto: The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
Fluxo de Operação: Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
Membros da Equipa: Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang