Avant Modern Cuisine Identidade de Marca por Jiawei Wu

O design Avant Modern Cuisine Identidade de Marca por Jiawei Wu é um vencedor altamente estimado do prestigioso 2022 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2022

Avant Modern Cuisine Identidade de Marca

por Jiawei Wu

Cliente: Jiawei Wu Design

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Avant Modern Cuisine Identidade de Marca

Avant é um restaurante de alta gastronomia localizado na China. O conceito de branding utiliza a experiência internacional dos proprietários para oferecer aos clientes memórias únicas como se tivessem embarcado em uma jornada. Começando por um menu projetado para se assemelhar a um passaporte. Após cada refeição, os clientes recebem um bilhete personalizado projetado de acordo com a inspiração específica por trás de cada prato e memórias das cidades. Esta experiência gastronômica se tornou muito popular quando as viagens foram suspensas devido à pandemia de Covid.

O Reconhecimento

Sobre o A' Design Award de Bronze

Avant Modern Cuisine Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Avant Modern Cuisine Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Avant Modern Cuisine Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensões e Embalagem: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Etiquetas: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tecnologia de Produção: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Desafio de Design: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Pesquisa: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspiração: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Duração do Projeto: The project started in July 2020 in China and finished in March 2021.
Fluxo de Operação: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Membros da Equipa: Jiawei Wu
Créditos de Imagem: Jiawei Wu_Designer
Guanzhong Qiu_Photographer