Precious Lives Ilustração de Cartaz by Yunjia Yang

Precious Lives Ilustração de Cartaz by Yunjia Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2022

Precious Lives Ilustração de Cartaz

by Yunjia Yang

Client: Northeastern University of China

A' Design Award de Bronze Winner in Gráfico Category

9,950

Verified Award Winner

Verify Award Status for #138283

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Colors

The Design

About Precious Lives Ilustração de Cartaz

Precious Lives é uma série de cartazes de utilidade pública sobre a proteção da vida marinha. Uma fina corda vermelha é utilizada para delinear as formas de uma tartaruga marinha, uma água-viva e uma baleia. A corda amarra e suspende cada criatura, evidenciando que os animais marinhos estão ameaçados pelos resíduos lançados ao oceano. As ilustrações foram criadas com software de design vetorial e produzidas com tecnologia de impressão de alto nível. Cada folha impressa mede 800 milímetros por 800 milímetros. As imagens propositalmente exageradas buscam atrair a atenção do público para a ecologia marinha.

The Recognition

About the A' Design Award de Bronze

Precious Lives Ilustração de Cartaz conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Precious Lives Ilustração de Cartaz seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Precious Lives Ilustração de Cartaz satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
Dimensions & Packaging: TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk.
Tags: conservation, marine life, responsibility, environmental protection, survival, sustainable development
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
Research: This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
Inspiration: The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
Project Duration: The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Art Director: Huo Kai, designer:Yang Yunjia
Image Credits: Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.