Hometown Flavor Embalagem de Macarrão de Arroz by Changshu Institute of Technology

Hometown Flavor Embalagem de Macarrão de Arroz by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Hometown Flavor Embalagem de Macarrão de Arroz

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award de Prata Winner in Embalagem Category

26,870
Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Embalagem de Macarrão de Arroz

Yunnan é o lar de muitas minorias étnicas que possuem seus próprios estilos únicos de alimentação. Como um alimento básico tradicional representativo em Yunnan, o macarrão de arroz pode ser integrado com qualquer ingrediente e método de cozimento para produzir diferentes sabores. Por meio do veículo do macarrão de arroz, os designers desenvolveram e projetaram esta série de produtos de macarrão de arroz de Yunnan, combinando os trajes das minorias étnicas de Yunnan com os sabores característicos das minorias étnicas. Por meio da moderna tecnologia de conservação de alimentos, o sabor de Yunnan é promovido mundialmente.

The Recognition

About the A' Design Award de Prata

Hometown Flavor Embalagem de Macarrão de Arroz conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Hometown Flavor Embalagem de Macarrão de Arroz seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Hometown Flavor Embalagem de Macarrão de Arroz é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.