Satine Pro Embalagem de Leite by L3branding

Satine Pro Embalagem de Leite by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Satine Pro Embalagem de Leite

by L3branding

Client: L3branding

A' Design Award de Prata Winner in Embalagem Category

25,921
Verified Award Winner
Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Embalagem de Leite

Satine Pro é um design de embalagem para um leite ultrafiltrado comercializado na China. O leite possui um teor de proteína de 6 gramas por 100 mililitros. O design posiciona o número 6 no centro visual da embalagem, formado pela desconstrução e recombinação de elementos naturais, como vacas e plantas. Uma vaca completa está oculta dentro da imagem. A abordagem inspira-se no Cubismo e na arte abstrata, nos quais a realidade é desmontada e reconstruída. A embalagem mede 50 por 50 por 180 milímetros. O objetivo é definir uma nova subcategoria de leite e expressar um caráter natural e refinado.

The Recognition

About the A' Design Award de Prata

Satine Pro Embalagem de Leite conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Satine Pro Embalagem de Leite seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Satine Pro Embalagem de Leite é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He