Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas by Nargiza Usmanova

Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2022

Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas

by Nargiza Usmanova

Client: TELS Group

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas

A inspiração para criar ilustrações exclusivas para o kit anual da marca foi a busca de longo prazo por um estilo abstrato único. Criamos 10 composições formais diferentes com linhas dinâmicas e impetuosas em paletas de contraste. O principal diferencial do projeto é a criação de ilustrações conceituais da marca para todos os produtos promocionais. Todas as ilustrações são desenhadas à mão na técnica de guache. Composições formais coloridas em um estilo linear minimalista ajudam os produtos a se destacarem de uma série de outros exemplos competitivos.

The Recognition

About the A' Design Award de Ferro

Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Abstract Illustrations O Kit De Design De Marca De Ilustrações Abstratas merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova