Shadlee Embalagem de Suco by Mohammadreza Eslamparast

Shadlee Embalagem de Suco by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2022

Shadlee Embalagem de Suco

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner

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Colors

The Design

About Shadlee Embalagem de Suco

Shadlee é uma série de embalagens de suco criada para oito sabores de frutas, incluindo abacaxi, manga e ginja. Cada cartucho mede 45 mm de largura, 45 mm de profundidade e 130 mm de altura. Os grafismos são desenhados à mão em estilo cubista, depois digitalizados e finalizados no computador. São utilizadas cores chapadas, pois o método de impressão flexográfica não permite degradês. Cada embalagem apresenta um rosto fantasioso com detalhes como folhas, frutas, instrumentos musicais ou itens esportivos. A cor de cada embalagem está relacionada ao seu sabor.

The Recognition

About the A' Design Award de Prata

Shadlee Embalagem de Suco conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Shadlee Embalagem de Suco seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Shadlee Embalagem de Suco é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.