Buddy Workwear Identidade de Marca by Pilotfisch GmbH and Co. KG

Buddy Workwear Identidade de Marca by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Design de Publicidade, Marketing e Comunicação Competition Category.

PrataPublicidade· 2022

Buddy Workwear Identidade de Marca

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award de Prata Winner in Publicidade Category

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Verified Award Winner

Verify Award Status for #140102

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Colors

The Design

About Buddy Workwear Identidade de Marca

A Buddy Workwear é uma identidade de marca criada para um fabricante de roupas de trabalho na Alemanha. O nome Buddy constitui o núcleo da identidade e deriva do antigo nome da empresa. O azul-escuro funciona como cor principal e faz com que os produtos e as fotografias se destaquem, enquanto o azul-claro é utilizado como cor de destaque e realce. As duas cores complementam-se como verdadeiros "buddies" (parceiros). Uma tipografia clara e uma linguagem simples reforçam a postura direta da marca. A identidade é aplicada em brochuras impressas, num website, num vídeo e numa campanha de redes sociais.

The Recognition

About the A' Design Award de Prata

Buddy Workwear Identidade de Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Buddy Workwear Identidade de Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Buddy Workwear Identidade de Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster