Lenza Lenzy Clothes Clinic Design de Identidade de Marca by Wallrus Design Studio

Lenza Lenzy Clothes Clinic Design de Identidade de Marca by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2022

Lenza Lenzy Clothes Clinic Design de Identidade de Marca

by Wallrus Design Studio

Client: Lenza Lenzy Clothes Clinic

A' Design Award de Bronze Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #140296

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The Design

About Lenza Lenzy Clothes Clinic Design de Identidade de Marca

Lenza Lenzy é um programa de design de marca e identidade visual criado para uma clínica de roupas, um serviço dedicado ao cuidado e ao reparo de peças de vestuário. A identidade foi construída em etapas sobrepostas, começando pelo nome e pela história da marca e prosseguindo por um brand book, um manual de uso do logotipo, um livro de identidade visual, decoração de interiores, motion graphics e publicidade. Foram utilizados papel, tecido, madeira, adesivos, impressão offset e impressão digital. A pesquisa sobre o modo de funcionamento das clínicas orientou a ideia central, pois não existia antes nenhuma clínica de roupas comparável.

The Recognition

About the A' Design Award de Bronze

Lenza Lenzy Clothes Clinic Design de Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Lenza Lenzy Clothes Clinic Design de Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Lenza Lenzy Clothes Clinic Design de Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
Dimensions & Packaging: Lenza Lenzy had a 120m x 30m of clothes clinic
Tags: Clothes clininc, Branding, brand design, brand story
Production Technology: We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
Design Challenge: The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
Research: There are a lot of researching program for this project.
Inspiration: Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
Project Duration: Start: Apr 2020 End: Dec 2021
Operation Flow: Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
Team Members: Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei
Image Credits: Wallrus design studio