Enable Change Identidade de Marca by Squared

Enable Change Identidade de Marca by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2022

Enable Change Identidade de Marca

by Squared

Client: Isabelle Laporte

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #140542

Descobrir Agora View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Identidade de Marca

Enable Change é uma identidade de marca criada para uma profissional que atua na gestão da mudança. A identidade adota uma abordagem minimalista, uma combinação tipográfica marcante e uma cor vibrante. O símbolo do logotipo une as iniciais I e L ao símbolo do infinito, representando a inclusão. As fontes tipográficas foram selecionadas para refletir a mudança, com formas que evoluem e transições fluidas entre traços grossos e finos. A paleta cromática é reduzida e o estilo gráfico é flat. O design e o desenvolvimento levaram cerca de dois meses, em 2021.

The Recognition

About the A' Design Award de Ferro

Enable Change Identidade de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Enable Change Identidade de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Enable Change Identidade de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska