About Puer Cartaz Infográfico by Evan Chen

About Puer Cartaz Infográfico by Evan Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2026

About Puer Cartaz Infográfico

by Evan Chen

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #140737

View at A' Design Award Press Release Award Badge

Colors

The Design

About About Puer Cartaz Infográfico

About Puer é um conjunto de cartazes infográficos sobre o chá Pu'er, um chá com raízes na região de Yunnan, na China. Cada cartaz mede 500 por 700 milímetros. A série apresenta as espécies da árvore de chá Pu'er, as suas características ecológicas, a biodiversidade e as áreas de origem. As funções do chá Pu'er são explicadas dos pontos de vista biológico e químico. Texto, elementos gráficos, tabelas e ilustrações simplificam dados complexos numa estrutura clara. O objetivo é ajudar o público a conhecer os fundamentos do chá e partilhar a cultura chinesa do chá com um público mais amplo.

The Recognition

About the A' Design Award de Ferro

About Puer Cartaz Infográfico conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que About Puer Cartaz Infográfico seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, About Puer Cartaz Infográfico merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen