Wan Xiang Sheng Embalagem de Chá by Huang Feng

Wan Xiang Sheng Embalagem de Chá by Huang Feng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design de Embalagem Competition Category.

OuroEmbalagem· 2023

Wan Xiang Sheng Embalagem de Chá

by Huang Feng

Client: Huang Feng

A' Design Award de Ouro Winner in Embalagem Category

41,994

Verified Award Winner

Verify Award Status for #141219

View at A' Design Award Press Release Award Badge

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The Design

About Wan Xiang Sheng Embalagem de Chá

Wan Xiang Sheng é uma caixa-presente para o chá de rocha de Wuyishan. A caixa externa imita a forma da Montanha Wuyi e evoca as paisagens da pintura chinesa. Quando posicionada na vertical, sua silhueta revela uma pessoa em meditação. A caixa é feita de papel especial com textura rochosa em cinza-claro, e as técnicas de impressão em rotogravura, relevo, baixo-relevo e hot stamping traduzem a forma e a textura da montanha de chá. A caixa abre-se como um livro e abriga duas pequenas embalagens com quatro sachês de chá. O design convida à serenidade e a um novo ponto de vista.

The Recognition

About the A' Design Award de Ouro

Wan Xiang Sheng Embalagem de Chá conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Wan Xiang Sheng Embalagem de Chá seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Wan Xiang Sheng Embalagem de Chá cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Dimensions & Packaging: Width 285mm x Depth 105mmx Height 105mm
Tags: zen, multiple angles, packaging, tea
Production Technology: Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process
Design Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Project Duration: The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020
Operation Flow: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Team Members: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.