Moon and Tea Mid Autumn Embalagem de Caixa de Presente by Chenxiang Xi

Moon and Tea Mid Autumn Embalagem de Caixa de Presente by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design de Embalagem Competition Category.

OuroEmbalagem· 2023

Moon and Tea Mid Autumn Embalagem de Caixa de Presente

by Chenxiang Xi

Client: 5gN² Creative Design Studio

A' Design Award de Ouro Winner in Embalagem Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moon and Tea Mid Autumn Embalagem de Caixa de Presente

Moon and Tea Mid Autumn é uma caixa de presente criada para o Festival do Meio do Outono, tradicionalmente celebrado na China no oitavo mês do ano lunar. A caixa é feita de materiais naturais como bambu, cerâmica e palha de trigo. Ela contém bolos da lua com arroz colorido local e chá Pu-erh. Cada parte foi projetada para ser reutilizada. O corpo e a placa de cobertura em porcelana branca transformam-se em uma bandeja de chá, enquanto a alça funciona como colher. A caixa interna pode ser convertida em uma lanterna da lua, e a parte esférica da tampa pode ser usada como incensário.

The Recognition

About the A' Design Award de Ouro

Moon and Tea Mid Autumn Embalagem de Caixa de Presente conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Moon and Tea Mid Autumn Embalagem de Caixa de Presente seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Moon and Tea Mid Autumn Embalagem de Caixa de Presente cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensions & Packaging: 24.5cm x 8.5cm x 30cm
Production Technology: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Design Challenge: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Research: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiration: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Project Duration: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Operation Flow: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Team Members: Chenxiang Xi and Chenling Zhang