Second Hand Life Série de Cartazes by Yilin Wang

Second Hand Life Série de Cartazes by Yilin Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2023

Second Hand Life Série de Cartazes

by Yilin Wang

Client: Zhejiang Sci-Tech University

A' Design Award de Bronze Winner in Gráfico Category

10,928

Verified Award Winner

Verify Award Status for #141561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Second Hand Life Série de Cartazes

Second Hand Life é uma série de cartazes sobre a forma como as pessoas recebem informação fragmentada. A série é composta por vinte cartazes em formato A3, dispostos de modo a formar uma imagem principal única, e é acompanhada por um livro montado e encadernado. A linguagem é convertida em grafismo visual através do código binário, no qual os símbolos um e zero representam também verdadeiro e falso nas operações lógicas. Esta ligação reflete o modo como o juízo é moldado pela informação que se aceita. Os cartazes e o livro apelam a uma atenção mais atenta a uma questão social, pois uma visão fragmentada da informação pode substituir uma visão completa.

The Recognition

About the A' Design Award de Bronze

Second Hand Life Série de Cartazes conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Second Hand Life Série de Cartazes seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Second Hand Life Série de Cartazes satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Dimensions & Packaging: A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
Tags: Poster、Concept、Books
Production Technology: A series of posters and books designed to convey the theme of second-hand life
Design Challenge: Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Research: Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration: I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Duration: 2022.5.23 in Hangzhou, China
Operation Flow: The language of the poster and the design of the book are used to convey the message to the audience.