Stacked Cubes A Promoção Da Atividade by Xin Meng

Stacked Cubes A Promoção Da Atividade by Xin Meng is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

FerroGráfico· 2023

Stacked Cubes A Promoção Da Atividade

by Xin Meng

Client: Shanghai Jiao Tong University

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #142396

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stacked Cubes A Promoção Da Atividade

O organizador do HCM (mercado de contêineres de Hongqiao) usa o contêiner como unidade básica para construir livremente o espaço de mercado necessário. Cubos empilhados é um projeto promocional para esse mercado, incluindo design de fontes, pôsteres e vídeos. Como uma comunidade criativa com tema de contêineres, este mercado oferece aos residentes uma variedade de entretenimento criativo. O designer desenhou uma nova fonte, inspirada na combinação livre de containers.

The Recognition

About the A' Design Award de Ferro

Stacked Cubes A Promoção Da Atividade conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Stacked Cubes A Promoção Da Atividade seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Stacked Cubes A Promoção Da Atividade merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
Dimensions & Packaging: This visual design has no fixed size and can be used according to the size of the media.
Tags: Graphic Design,Brand, poster, Font design, Modularizatio
Production Technology: Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
Design Challenge: The challenge of this project is the design of fonts.
Research: The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
Inspiration: The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
Project Duration: The project was launched in Shanghai in January 2022 and completed in April 2022.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Image Credits: Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng