Italian Capital of Culture O Logotipo E A Campanha De Lançamento por Akomi

O design Italian Capital of Culture O Logotipo E A Campanha De Lançamento por Akomi é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2023

Italian Capital of Culture O Logotipo E A Campanha De Lançamento

por Akomi

Cliente: Municipalities of Brescia and Bergamo

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Italian Capital of Culture O Logotipo E A Campanha De Lançamento

Um logotipo compartilhado por duas cidades diferentes (Bérgamo e Brescia, unidas como Capital Italiana da Cultura em 2023) inspirado na cultura pop e projetado para evoluir ao longo do tempo. Toda a geometria baseia-se na flexão de elementos lineares de espessura constante, inspirada nas hastes de construção pelas quais as duas cidades são conhecidas, com o objetivo de derrubar um estereótipo de cidades industriais e celebrar a sua resiliência durante a primeira onda de covid-19. O icônico elemento vermelho não é apenas um 3 e um B ao mesmo tempo, mas também pode adquirir diferentes significados e formas em diferentes contextos.

O Reconhecimento

Sobre o A' Design Award de Prata

Italian Capital of Culture O Logotipo E A Campanha De Lançamento conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Italian Capital of Culture O Logotipo E A Campanha De Lançamento seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Italian Capital of Culture O Logotipo E A Campanha De Lançamento é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Dimensões e Embalagem: Minimum height of the logo: 10 mm
Etiquetas: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Tecnologia de Produção: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Desafio de Design: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Pesquisa: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspiração: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Duração do Projeto: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Fluxo de Operação: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.