Tongming Vision Correction Logótipo by Kuaiyu Tang

Tongming Vision Correction Logótipo by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

PrataGráfico· 2023

Tongming Vision Correction Logótipo

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award de Prata Winner in Gráfico Category

38,488

Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Logótipo

Tongming Vision Correction é um logótipo criado para um centro de correção visual destinado a jovens e crianças. O nome Tongming significa pupila e brilhante, pelo que a pupila é utilizada como principal elemento de design. Três pupilas com diferentes graus de nitidez estão dispostas numa sequência que ilustra o processo de correção, do desfocado ao nítido. O logótipo é aplicado em cartões de visita, blocos de notas e cartazes. Os cartões de visita e o conjunto informal são impressos em papel especial, enquanto os cartazes utilizam materiais fotográficos para exterior.

The Recognition

About the A' Design Award de Prata

Tongming Vision Correction Logótipo conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Tongming Vision Correction Logótipo seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Tongming Vision Correction Logótipo é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang