Qinshihuang Cpa Embalagem de Cerveja by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Embalagem de Cerveja by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2023

Qinshihuang Cpa Embalagem de Cerveja

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

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The Design

About Qinshihuang Cpa Embalagem de Cerveja

Qinshihuang CPA é um projeto de embalagem para uma cerveja artesanal da categoria China Pale Ale. O formato da garrafa e o gargalo utilizam elementos típicos da dinastia Qin, e a forma remete a uma taça de jade com padrões de nuvens dos períodos Qin e Han. Uma bandeira em torno do gargalo destaca o produto como pioneiro do estilo China Pale Ale. Um caractere central em escrita de selo, a fonte unificada da dinastia Qin, confere um aspecto tradicional e clássico. O design foi desenvolvido em uma garrafa de vidro de 315 ml e uma lata de alumínio de 550 ml.

The Recognition

About the A' Design Award de Bronze

Qinshihuang Cpa Embalagem de Cerveja conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Qinshihuang Cpa Embalagem de Cerveja seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Qinshihuang Cpa Embalagem de Cerveja satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao