It Is In Your Genes Identidade Dinâmica by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identidade Dinâmica by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

BronzeGráfico· 2023

It Is In Your Genes Identidade Dinâmica

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award de Bronze Winner in Gráfico Category

11,743

Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identidade Dinâmica

Esta identidade de marca foi criada para um serviço de genotipagem, através do qual é possível detectar predisposição a possíveis doenças genéticas. Tal como a estrutura do ADN, o conceito de design também foi construído sobre um sistema de códigos, nomeadamente códigos Morse especialmente concebidos que representam as letras do alfabeto. Qualquer palavra pode ser visualizada desta forma, transformando um logotipo estático em uma identidade dinâmica. O logotipo, que é o nome do Cliente escrito nos códigos, assume o formato da estrutura de dupla hélice do DNA. É assim que o negócio do Cliente se reflete tanto conceitual quanto visualmente na identidade.

The Recognition

About the A' Design Award de Bronze

It Is In Your Genes Identidade Dinâmica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que It Is In Your Genes Identidade Dinâmica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. It Is In Your Genes Identidade Dinâmica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon