O design Spectrum Ilustração por Arata Yokoyama é um vencedor altamente estimado do prestigioso 2023 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2023

Spectrum Ilustração

por Arata Yokoyama

Cliente: Arata Yokoyama

Vencedor do A' Design Award de Bronze na Categoria Gráfico

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Cores

O Design

Sobre Spectrum Ilustração

Spectrum é uma ilustração digital que retrata a moda de rua japonesa no estilo do anime japonês. O trabalho evita o fotorrealismo e aplica cores vibrantes de maneira plana, que ainda assim parece opticamente natural. O fundo representa as luzes de neon de Tóquio, com formas ousadamente simplificadas para obter um efeito nítido, plano e luminoso. Elementos do design gráfico ocidental são combinados com a ilustração de personagens japonesa. Spectrum foi desenhada com o Adobe Photoshop CC. A intenção é tornar o estilo compreensível para públicos dentro e fora do Japão.

O Reconhecimento

Sobre o A' Design Award de Bronze

Spectrum Ilustração conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Spectrum Ilustração seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Spectrum Ilustração satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensões e Embalagem: 8000 x 5678 pixel, 400dpi, RGB
Etiquetas: street fashion, anime, character design, japanese illustration, vivid color
Tecnologia de Produção: Drawing with Adobe Photoshop CC
Desafio de Design: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Pesquisa: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiração: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Duração do Projeto: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Fluxo de Operação: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Créditos de Imagem: #1: Illustrator NaBaBa, Private Work, 2020.