Nikasi Embalagem para Garrafa de Cerveja by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.
PrataEmbalagem· 2023
Nikasi Embalagem para Garrafa de Cerveja
by Tiger Pan
Client: Tsingtao Brewery Co., Ltd.
A' Design Award de Prata Winner in Embalagem Category
- 32,743
- Verified Award Winner
- Verify Award Status for #144946
The Design
About Nikasi Embalagem para Garrafa de Cerveja
Nikasi é um projeto de embalagem para uma cerveja branca de alto padrão. O gargalo da garrafa é esculpido tridimensionalmente e apresenta em relevo a figura geométrica de Ninkasi, descrita nos mitos como a primeira deusa da cervejaria. O corpo da garrafa é parcialmente jateado, e o rótulo em relevo tem formato que sugere o manto da deusa. Em vez de depender apenas de um rótulo impresso, é a forma esculpida do vidro que confere identidade à cerveja. A garrafa mede 63 mm de largura, 63 mm de profundidade e 225 mm de altura. Sucessivas provas e a modelagem tridimensional tornaram viável a produção em série.
The Recognition
About the A' Design Award de Prata
Nikasi Embalagem para Garrafa de Cerveja conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Nikasi Embalagem para Garrafa de Cerveja seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Nikasi Embalagem para Garrafa de Cerveja é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Team Members
- Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
