Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas by Wen Liu

Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Design de Embalagem Competition Category.

PrataEmbalagem· 2023

Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award de Prata Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas

tem uma longa história. Fundada em 1919, é representante de Huangjiu. Ele está localizado em Shangyu Dongguan, cidade de Shaoxing, província de Zhejiang. É uma das empresas de base da indústria de Huangjiu na China e a unidade vice-presidente da filial da Associação da Indústria de Álcool da China. Nuerhong Huangjiu é fabricado com o melhor arroz glutinoso branco, com uma cor clara e transparente, um sabor suave, mas rico sabor e um aroma forte e duradouro.

The Recognition

About the A' Design Award de Prata

Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Nverhong Guihualinzang A Embalagem De Bebidas Alcoólicas é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang