Yep Embalagem de Produto de Colágeno by Tiger Pan

Yep Embalagem de Produto de Colágeno by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design de Embalagem Competition Category.

OuroEmbalagem· 2023

Yep Embalagem de Produto de Colágeno

by Tiger Pan

Client: By-Health Co., Ltd.

A' Design Award de Ouro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #145414

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Colors

The Design

About Yep Embalagem de Produto de Colágeno

Yep é uma embalagem desenvolvida para um produto de colágeno bebível. A caixa externa possui formato triangular, escolhido para transmitir estabilidade e força. A caixa é feita de polpa de papel, um material reciclável, e mede 170 mm por 100 mm por 186 mm. Internamente, o colágeno bebível é acondicionado em uma garrafa de vidro. O rótulo é impresso com uma película transparente, que confere uma aparência úmida e fresca. O logotipo em rosa transmite juventude e vitalidade. Uma disposição clara das informações e um sistema de série unificado ajudam os consumidores a reconhecer o produto à distância.

The Recognition

About the A' Design Award de Ouro

Yep Embalagem de Produto de Colágeno conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Yep Embalagem de Produto de Colágeno seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Yep Embalagem de Produto de Colágeno cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan