Chinese Style Coffee Ilustração para Embalagem de Café by Weina Xiao

Chinese Style Coffee Ilustração para Embalagem de Café by Weina Xiao is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design Gráfico, Ilustração e Comunicação Visual Competition Category.

OuroGráfico· 2023

Chinese Style Coffee Ilustração para Embalagem de Café

by Weina Xiao

Client: Manta Ray Coffee Roasters

A' Design Award de Ouro Winner in Gráfico Category

127,075

Verified Award Winner

Verify Award Status for #145544

View at A' Design Award Press Release Award Badge

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The Design

About Chinese Style Coffee Ilustração para Embalagem de Café

Chinese Style Coffee é uma série de ilustrações criada para uma marca de grãos de café e aplicada em embalagens e cartazes. As ilustrações combinam a cultura do café com a cultura tradicional chinesa. Personagens da Ópera de Pequim e espadachins chineses substituem as figuras habituais da publicidade de café. As poses derivam da performance da Ópera de Pequim e evocam o gesto de erguer uma xícara de café. Cada ilustração é desenhada em estilo lápis com o aplicativo Procreate, o que preserva uma sensação artesanal e riqueza de detalhes. O tamanho de cada ilustração é de 21 por 29,7 centímetros.

The Recognition

About the A' Design Award de Ouro

Chinese Style Coffee Ilustração para Embalagem de Café conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Chinese Style Coffee Ilustração para Embalagem de Café seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Chinese Style Coffee Ilustração para Embalagem de Café cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021