Yi Xin Distillation Embalagem de Bebidas Destiladas by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ouro in Design de Embalagem Competition Category.
OuroEmbalagem· 2023
Yi Xin Distillation Embalagem de Bebidas Destiladas
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award de Ouro Winner in Embalagem Category
- 43,637
- Verified Award Winner
- Verify Award Status for #145831
The Design
About Yi Xin Distillation Embalagem de Bebidas Destiladas
Yi Xin Distillation é um projeto de embalagem para uma marca chinesa de bebidas destiladas. A garrafa é feita de vidro, o que valoriza o brilho e a textura da superfície e diferencia o produto de destilados similares comercializados em recipientes cerâmicos. Um dragão, desenhado à maneira da tradição chinesa antiga, envolve o gargalo e funciona como elemento identificador principal, dispensando qualquer etiqueta impressa. A caixa externa é simples e segue a simetria do design tradicional chinês. A garrafa mede 180 por 130 por 285 milímetros. O objetivo é apresentar uma longa herança cultural em uma forma contemporânea.
The Recognition
About the A' Design Award de Ouro
Yi Xin Distillation Embalagem de Bebidas Destiladas conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Yi Xin Distillation Embalagem de Bebidas Destiladas seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Yi Xin Distillation Embalagem de Bebidas Destiladas cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You - Image Credits
- Tiger Pan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
